ICON, an LA-based boutique manufacturer of industrial-grade SUVs. The body panels are from slightly worn vintage Broncos, but the rest is all brand new, including axles from a military supplier and the 420-hp V-8 engine. You stare at gauges inspired by Bell & Ross's pilot watches and sit on woven Chilewich vinyl because, as ICON founder Jonathan Ward says, "Leather doesn't last for shit". The result is a reincarnated Bronco with the original's fuck-you ruggedness ratcheted so high, you're not sure if you should drive it to the beach or the front lines...
They just got tapped by FORD to redesign the Bronco.
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